Global Ford

Tom Ford’s first full-scale runway presentation is a global celebration of excess.

From bold prints, to in-your-face luxe textures, nothing about Tom Ford has ever been understated.
After leaving Gucci, and then launching his eponymous label, Ford essentially walked away from the commercial fashion scene (and/or runway). Instead, he hosted private presentations in New York and London. As his high-end brand grew (at a considerably rapid pace), Ford realised that he’d need a more commercial showcasing. And, London – a city described by the designer as “international” and trend-setting – was his choice. His return to the full-scale runway schedule was nothing short of spectacular. The autumn/winter 2013-14 women’s collection showcasing was big in size, and welcomed those previously left out (photographers, writers, bloggers, etc.).

Ford’s collection is best described as a global fashion feast, with various cultural references. There was nothing understated, minimalist or discreet about his “multi-ethnic” presentation. From Liya Kebede’s print-rich ensemble and knee-high boots, to the glistening floral embroidered skirts and pants, and that fringe-rich poncho (worn by Karlie Kloss), it was tribal, exotic and interlinked in a very OTT, glossed-up way. In amongst this global fashion showcasing, animal print and fur merged, and so did opulent lace tops with sequin-rich pants.

The sexy factor was ever-present, most notably in the skin-tight slit skirts that felt like signature Tom Ford designs – circa 90s Gucci days.
There was even an ode to Pop Art in the collection; it exploded onto the runway in the form of Ford’s “kapow” print dresses. The boots, in their various prints and texture offerings, will undoubtedly become next winter’s most covetable buys – and it’s easy to imagine Rihanna showcasing their bold appeal with next-to-nothing cropped shorts or skirts.
The Tom Ford brand is selling. According to the American designer, more than 100 stores are expected to be in operation by the end of next year. So this new era of a more mainstream showcasing is in keeping with the message of global style as designed by Tom Ford.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s